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Business, Introduction to

Business, Introduction to

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Course Description

This course provides students with an overview of business in an increasingly global society serving as an introduction to business terminology, concepts, environments, systems, strategies, and current issues. Topics include an overview of the business environment, business ethics, entrepreneurship, global business, management, marketing, production, information systems, and financial elements of business. This course provides a solid business foundation for more detailed and higher-level study in subsequent courses.

Course Outcomes

At the end of this course, students will be able to:

  • Describe the key components of the contemporary U.S. and international business environment
  • Describe the role of ethics and social responsibility in the business environment
  • Examine how businesses can be organized and structured
  • Analyze the various functions of and approaches to management
  • Analyze marketing processes, forces, and issues in a business enterprise
  • Examine the key strategies, tools, and issues involved in business operations
  • Examine the key financial concepts involved in the business enterprise

Course Materials

Business Essentials Book Cover
Title: Business Essentials
Edition: 11
Author: Ebert & Griffin
ISBN: 9780134129969